Cycling fans in the UK and Ireland, get ready for a major shift in your viewing experience! From the end of March, your beloved cycling coverage will be moving from Discovery+ to the streaming giant, HBO Max. But here's where it gets interesting: this move is part of a larger transition as TNT Sports, a key player in the cycling broadcasting game, joins the Warner Bros Discovery (WBD) platform. This means that from Thursday, March 26th, cycling fans will be able to access their favorite races, interviews, and features on the HBO Max platform. And the best part? Your subscription plans remain unchanged, with HBO Max with TNT Sports still costing £30.99 a month. But there's a catch! Eurosport, a former go-to for cycling enthusiasts, has been shut down in the UK, and TNT Sports has taken over as the exclusive home of live cycling. This shift has led to a significant price increase, with cycling coverage now costing more than four times what it used to be under Eurosport. A recent survey by Cycling Weekly revealed a surprising statistic: 71% of respondents watch the Tour on ITV, and an overwhelming 88% of these fans are not willing to subscribe to TNT Sports to watch the race live in 2026. This highlights a potential challenge for the new platform, as it aims to attract and retain cycling enthusiasts in a highly competitive market.
